MarketingProfs B2B Forum, Boston 2009 – Assorted Afterthoughts
I spent Monday and Tuesday at MarketingProfs B2B Forum where I moderated a panel on “creating robust content to engage customers and prospects.” The panelists – Phil Juliano of Novell, Valeria Maltoni...
View ArticleMarketingProfs Digital Mixer, Here I Come!
I’m off to MarketingProfs’ Digital Mixer in Chicago this morning and I’m practically giddy. Look, I’m a people person and if there is one thing that conferences like this have, it’s people. The bonus...
View ArticleFurther Clarification
At the beginning of this video, captured by the ever ebullient Mr. Sonny Gill at the MarketingProfs Digital Marketing Mixer back in October, I explain what I do as a “thought ronin” (and talk about...
View ArticleMarketingProfs Business-to-Business Forum 2010
Two years ago I attended the MarketingProfs B2B Forum in Boston and, frankly, it changed my life. Aside from finally getting to meet the fabulous Ann Handley in person, I found myself connected to a...
View ArticleFinal Days: The MarketingProfs B2B Forum Hits Boston on Tuesday
Like I said in a prior post, when I attended MarketingProfs B2B Forum several years ago, it changed my life (for the better!). Now I would like to add that 80% of the work I’m currently doing can be...
View ArticleThe Big Takeaways Sesh at the MProfs B2B
Bob Knorpp of the Cool Beans Group kicked things off with “pay attention to the keywords you are using in social status updates.” If you are looking for additional SEO power and buzz, focusing on these...
View ArticleOverindulging in Innovation
Note: This was originally posted to Aquent’s Talent Blog back in March of 2007. I’m reprinting it here because I referenced it here. Also, I refer to Scott’s book as “The MYTH of Innovation,” though...
View Article
